“The nomination as Unesco Creative City will draw the world’s attention to the deep-seated link that unites tradition with technological innovation, age-old trades to new enterprises, art to its production chain and which for silk processing has proven to be unquestionably excellent.” These were the words of the Senate President, Elisabetta Casellati, in her interview to the Chamber of Commerce meeting during her official visit to Como on 16 May 2019. An extraordinary opportunity for illustrating to the second highest official in Italy the aims of the nomination and the great significance it holds for the city.